Charity Beer Launched in Tesco

A specially brewed ale to support a fundraising effort that will see 15 former Wales rugby captains climbing Kilimanjaro for lung cancer research, will go on sale in Tesco supermarkets this week.

‘Up and Over’ ale, from Welsh brewer Brains, has been created for the Brains SA Captains Climb, happening in September 2010. The 500ml bottle is being sold exclusively in all Welsh Tesco Extras and Superstores and is priced at £1.67 or 3 bottles for £4. 15p from each bottle sold will be donated to the challenge.

Up and OverToday (Monday 1st February) six of the ex-captains, including Ieuan Evans, Rob Jones, Mark Taylor, Emyr Lewis, Bob Norster and Bleddyn Bowen, were in Tesco Talbot Green to launch the charity beer. The former captains also helped pack customers’ shopping bags to raise additional funds. Bob Nortser said: "Cancer is a disease that touches all our lives. When I was asked to take part in the climb I was more than happy to accept the invitation. It’s become an even bigger challenge as we approach the big day".

Richard Davies, Sales and Marketing Director at Brains said: "We’re delighted to be involved as headline sponsor of the climb. As a brewer we could think of no better way to support the cause than to create a charity beer, which we hope will raise thousands of pounds for the appeal."

Mark Grant, Tesco senior buying manager for Wales commented: "Tesco are delighted to be able to support Velindre Cancer Centre’s Stepping Stones appeal which will help raise awareness around lung cancer and the ongoing research required into the illness.’’

The event is the brainchild of WRU photographer Huw Evans. His wife Sue was diagnosed with lung cancer last year but is recovering after undergoing treatment. It is hoped the climb will raise £1m for Velindre Cancer Centre’s Stepping Stones appeal, which is designed to raise awareness about lung cancer and support research into the disease.

‘Up and Over’ will return to pubs in cask in May.

To support the Brains SA Captains Climb visit www.justgiving.com/brainssacaptainsclimb

UP AND OVER
TASTING NOTES:
The name ‘Up & Over’ was the inspiration of Stephen Katchi who won a MediaWales newspaper competition to name the beer.

‘Up & Over’ is a fruity, light amber coloured beer. Fuggles, Goldings, Styrian Goldings and Cascade hops coupled with the unique Brains yeast and balanced malt flavours creates a deliciously refreshing pint guaranteed to be a high point in our ale range.