Brains Launches Positively Welsh Campaign
The company known for its ‘more positive thinking’ next week (2nd November) launches its latest advertising campaign. Using the new strap-line ‘Positively Welsh’, the billboard posters from S.A Brain and Co Ltd will be used to spearhead the brewer’s promotion of two of its best selling beers; Brains Smooth and Brains Extra Cold.
The launch comes as the Welsh Rugby team are about to embark on a four match Autumn Series, which is a key trading period for Brains. Richard Davies, Sales and Marketing Director explains: "A pint of Brains has become part and parcel of the Welsh Rugby experience and we want to make sure it stays that way. We also want to evolve our positive thinking message, while playing on our Welshness – which we hope will go down well with the ever optimistic and patriotic fans."
Brains has become well known for its positive thinking approach, with previous adverts including ‘always half full’ and ‘It never rains where it pours’. These latest adverts will be displayed on billboards throughout Wales from November 2nd and will run throughout the duration on the Autumn Internationals.