Wales leading brewer is preparing to make a return to Britain’s biggest beer festival.
Brains beers have long featured at the Great British Beer Festival but last year was the first time the brewer took on a branded Brains bar. Having had a successful 2008, they return this year with the ‘Brains bar’. Richard Davies, Sales and Marketing Director at Brains explains: "There are more than 450 beers on offer at the Beer Festival and getting our beers noticed is key. Our branded bar gave us far greater presence and we were able to introduce our beers to more people than ever before, which is ultimately what we’re there for."
Brains’ return appearance at the Festival comes on the back of an encouraging year for its beers. The Welsh brewer’s portfolio of cask ales, including the legendary SA and award winning Dark and SA Gold, have shown good growth over the last 12 months with a number of brands achieving double digit growth.
Richard Davies added, "In recent years we have seen increased demand for our beers outside of Wales. Last year our National Sales division, whose customers include Scottish and Newcastle, Punch, JD Wetherspoons and Waverley TBS, reported a cask ale sales growth of 8% - which is all the more impressive considering the overall decline in beer sales. We’re hopeful that the Festival will help us build on this and further grow our sales nationally."
This year Brains is taking SA, SA Gold, Dark and The Rev James to the festival. The bar will be manned by Brains staff so visitors interested in finding out a bit more about the brands and the company will be well informed.
In total more than 450 beers will be available at the Festival including golden ales, fruit beers, stouts, bitter and some international real lagers. In addition to the real ale range there will also be ciders, perries and international beers from brewers throughout the UK and the world.