Within Wales Brains has become much more than a beer. The iconic brand is instantly recognisable within the Principality and for many ‘It wouldn’t be Wales without SA’.
And now Brains is well on its way to becoming a household name in England. In just six months the ‘Made in Wales’ beer has climbed an impressive 28 places in the list of the UK’s top 40 selling bottled ales and now ranks as the 19th biggest selling bottled beer nationally. It is also the only Welsh beer to feature in the list.
SA Gold has scaled the rankings with the help of three major national supermarket listings. The beer is now stocked throughout England and Wales in all Morrisons, Sainsbury’s and Waitrose stores. The golden ale is also stocked Wales-wide in Tesco.
Richard Davies, Sales and Marketing Director at Brains said: "To be included in the list of the top 20 bottled beers is a huge achievement for us, especially when you consider SA Gold has been around for less three years. We’re listed alongside some of the heavyweights of the beer world which proves that we can compete with established brands.
"It has been encouraging to see that in declining market demand for our beers outside of Wales is increasing. As well as the success of our bottled range, some of our cask ale brands are achieving double digit growth on last year."
The latest sales data also shows that Brains’ beers remain ever popular within Wales. All of Brains’ 500ml bottled beers feature in the top 40 selling ales in the Wales and West region. SA Gold takes the highest spot at number 7 and ranks above the likes of Spitfire, Bombardier and Tanglefoot.