Our Christmas ale, Santa's Beard, will be exclusively available in Tesco supermarkets nationwide over the festive period.
Santa’s Beard is a milk stout brewed with five different malts – pale ale, Munich, crystal, brown and chocolate malts – roasted barley and lactose sugar to create a dark beer with flavours of caramel, burnt toffee and roast coffee. The recipe was perfected in the Brains Craft Brewery, before being up-scaled to the main Brewery for bottling.
Paul Harvey, Head of Sales, says ‘We’re delighted that we are part of Tesco’s Christmas range with Santa’s Beard, a milk stout. Two years ago we introduced Brains Original Stout to Tesco’s stout range and we hope Santa’s Beard will be just as popular."
"Christmas is a key period for the Premium Bottled Ale sector, and we think Santa’s Beard is the perfect beer to enjoy over the festive period or to give as a gift."
Santa’s Beard will be available in over 250 Tesco supermarkets nationwide in a 500ml bottle.
Tesco currently stock the Brains range of bottles and cans, Organ Morgan and Jack Black from the Dylan Thomas range and Barry Island IPA and Boilermaker from the Brains Craft Brewery.
Santa's Beard joins another three Christmas ales from Brains, Fir King Good, Secret Santa and I Sea Santa.
Fir King Good is the December seasonal available nationwide, Secret Santa will be a small scale beer brewed in the Craft Brewery with treacle and mollases available from all Brains Craft Brewery stockists and I Sea Santa has been brewed for Nicholson's Pubs in collaboration with Melissa Cole and the Nicholson's Cask Masters. I Sea Santa will be available on the bar in Nicholson's pubs.