Brains Dark has been given a Halloween makeover with a supermarket ‘No Tricks, Just a Treat’ promotion.
Paul Harvey, head of multiple retail groups at Brains, explains: "Treacle in colour and with hints of chocolate, liquorice and coffee, we think Dark is the perfect Halloween beer. We’re not the first beer to see the opportunity that Halloween brings but we are the only local choice in Wales."
Supermarket customers can collect a range of Halloween inspired recipe cards, all using Brains Dark, including sausage and pumpkin casserole, devilish chocolate cake, and flaming burrito. There's also an a chance to win a VIP rugby day through the website www.notricksjustatreat.com
Brains Dark is available nationally in Waitrose, Ocado and Makro and in all Welsh Tesco, Asda, Spar and Sainsbury’s stores.