Brains set to unveil new beer at the GBBF

GBBF matt 300x180Excitement is beginning to build ahead of the Great British Beer Festival on the 7th – 11th August, at Olympia in London. The GBBF remains an essential event for beer drinkers.

The event organized by CAMRA (the Campaign for Real Ale), is the industry’s annual opportunity to bring brewers, members of the licensed trade, and the public together to sample some of the best beer the UK has to offer. Last year, more than 60,000 thirsty punters consumed 250,000 pints of British ale – the equivalent of 80 pints per minute –and this year we’re returning with our crowd pleasing brewery bar for the fourth year running.

We'll be taking our biggest ever range of beers including a brand new Bavarian style white beer, available for the very first time at the GBBF.

BCB Weiss Weiss CLIP 500x631
Ian Beattie, Brand Manager at Brains, explains: "Alongside our standard range, including SA Gold and Dark, we’ll be serving some of our new seasonal and craft beers, and introducing our brand new 5.9% ABV beer Weiss Weiss Baby". A traditional Bavarian style Weissbier brewed with malted wheat and Hallertau Tradition hops, this naturally cloudy beer uses distinctive Weissbeer yeast to produce a light, refreshing beer bursting with fruity banana flavours and spicy cloves.

Simon Martin, who created the recent Brains craft brewery favourite Barry Island IPA, will also be manning the Brains bar on trade day at the festival (Tuesday 7th). His India Pale Ale was inspired by the ‘IPA revolution’ across the pond. The boy from Barry has used a trio of hops from the US in this pale coloured ale, which is bursting with citrus aromas. A unique smooth malt taste upfront is finished off by a vigorous bitterness and a ‘tidy’ clout of citrus and berry hop flavours. It had been unveiled at the Great Welsh Beer and Cider Festival in Cardiff on Saturday 9th June, and sold out before the day was over. Simon is thrilled to be working at the festival on behalf of Brains, on what will be aday to remember. "To be able to showcase Barry Island IPA at the GBBF and getting involved behind the bar gives me a chance to be at the forefront of the craft beer revolution. Although I might stop working for five minutes to enjoy a half of my favourite Brains tipple: Rev James", he added.

Visit for more information on the Great British Beer Festival, and to buy tickets.

Dates and opening times

Tuesday 7th August:

Trade session 12 noon to 5pm
Public session 5pm to 10.30pm
Wednesday 8th August:
12 noon to 10.30pm
Thursday 9th August
12 noon to 10.30pm
Friday 10th August
12 noon to 10.30pm
Saturday 11th August
11pm to 7pm