Brains Dark has been given a Halloween makeover with a supermarket ‘No Trick, Just a Treat’ promotion.
Paul Harvey, head of take home at Brains explains: "Treacle in colour and with hints of chocolate, liquorice and coffee, we think Dark is the perfect Halloween beer. We are not the first beer to see the opportunity that Halloween brings but we are the only local choice in Wales."
Supermarket customers can collect a range of Halloween inspired recipe cards, all using Brains Dark, including sausage and pumpkin casserole, devilish chocolate cake, and flaming burrito. Click here to view recipes.
Harvey adds: "We see a real opportunity in beer and food matching. Over the coming year we’ll be developing more recipes using beers from our range and plan to promote in store and online".
Brains Dark is available nationally in Waitrose and Makro and in all Welsh Tesco, Asda and Spar stores.