Brains has secured a deal with Tesco to supply 600 stores throughout the UK.
From mid August Brains Original Stout – which was developed exclusively for Tesco – will be available in all larger stores, making it Brains’ biggest supermarket deal.
Brains currently supplies all national branches of Morrisons, Sainsbury’s and Waitrose, as well as all Welsh Tesco stores. Paul Harvey, Head of Take Home, explains: "We’ve been working with Tesco in Wales for several years and, more recently, secured a deal to supply 100 English stores with SA Gold. This latest agreement will step change our business with Tesco in line with our ongoing objective of becoming a major player in the off trade market."
Over the last 12 months the company’s off trade sales have increased by 15%. Major multiple customers have seen the benefit of taking Brains’ award winning ales into their English stores as consumers seek to try different products from all over the UK. The quality of our beers has encouraged repeat purchase and data shows that our SA Gold is now in the top 6% of all bottled beers in Britain.*
Our 'Original Stout' is a classic full bodied stout with a distinctive chocolate aroma. it is brewed using a combination of chocolate and premium ale malts and bittered with a blend of hops to create a complex flavoursome refreshing stout. An ideal match with shellfish and creamy or chocolate puddings.
* Source: AC Nielsen 2011