Positive Thinking

Positive Thinking

The new 'Positive Thinking' brand positioning and slogan was introduced in February 2003, memorably linked to Welsh rugby with a scoreline that would be every positive thinking Wales supporter's dream splashed up on billboards all over South Wales: 'Wales 50: England 0'.

The most famous image of the 'positive thinking' campaign was a half-filled glass, showing the beer surreally in the top half of the glass, with the message 'always half full'.