Welsh Rugby

Grand Slam 2008

In June 2004, Brains announced a major deal to have its name emblazoned across the famous red shirt of Wales. The Brains name remains proudly in place and, since the start of the sponsorship, the team has secured two historic Grand Slam wins.

There was success for Brains off the pitch too. Efforts to maximise the sponsorship through innovative and engaging marketing tactics helped Brains secure a host of awards, including a National Business Award and two Hollis Sponsorship Awards.